Armel Electronics Website
2020-2022
Armel Electronics is a long-standing manufacturer of electronic connectors for commercial and aerospace industries. A 70+ year old company, Armel was still relying on traditional methods of sales prospecting when I was hired on as a sales engineer in 2020, and as such was not utilizing their website to its fullest potential to generate new leads.
The Problem
Created just before the turn of the century, Armel's original site was outdated and ineffectual. Broken plugins and grainy images greeted the customer on the homepage, and a confusing contact form that sent inquiries directly to spam resulted in missed leads.
The Goal
I wanted to do a complete overhaul of the site that would not only give a more professional and modern online appearance to the business, but also take advantage of current web design and SEO practices to drive sales and reach a wider client base.
Home Page
The homepage preserves the imagery of the original website with a more modernized feel. Clients are greeted with Armel's tagline and a link to view the product catalog. A contact form allows for clients to easily submit any inquiries or RFQs.
Products Page
For the new products page, I took new photos of product samples to showcase various types of connectors. Each series of connector has a product description and linked data sheet. An additional section features specialty connectors also manufactured by Armel.
Online Product Catalog
I created a digital product catalog starting with Armel's relay sockets. The product shots from the original website were unusable, so I took individual photos for each socket series so website visitors could directly compare the different styles of socket. Users can filter all series by socket style and contact diameter, or filter all socket part numbers by additional specs like number of contacts or mounting style. Viewing the page for an individual relay socket provides additional information specific to the part number as well as a link to download the product data sheet.